As the latest in the tariff war unfolds, New Zealand's government will be taking notes – especially when it comes to the digital services tax. While the push for fair taxation is nothing new, this week's developments have made one thing clear: retaliatory trade action is very real and could be very costly.
All eyes are now on Europe. The European Commission has signaled that it is ready to hit back, potentially targeting digital advertising revenues. That means US tech giants could soon find themselves in the crosshairs. If you'd like to explore what this means for your business – we'd love to talk.
